TÜV Rheinland Group develops a new brand identity, "Precisely Right"

For over 130 years we have offered our customers much more than just safety. To be the No. 1 testing, certification and consulting company, we offer new ideas, specialized know-how, and a powerful, world-encompassing network toward making products, services, systems and individuals and thereby work for a future in which humankind and the environment are compatible.

Growing international competition makes it essential for us to distinguish ourselves even more unequivocally from our competitors, as a separate and evocative brand with a clear identity.

At the same time we must maintain and further strengthen the positive attributes all associated with our brand, notably quality, safety and neutrality. We have thus moved to adjust the TÜV Rheinland Group's brand identity in support of this objective. The intercapped "TUVRheinland" reinforces our brand identity and at the same time helps to set us apart from other TUV companies.

The TÜV Rheinland Group is positioning itself for the new age, striving even harder to demonstrate its "spirit of innovation". This is to sustain us in our role as leader in quality and safety certification, the strong spirit of our brand in no way fading with the maturing of the business. Our identity is being communicated even more clearly by the new corporate slogan, which instantly and memorably sums up what we have set out to accomplish. We say:

"TUVRheinland. Precisely Right."

This slogan puts across how we see ourselves. We at TÜV Rheinland stand for precise implementation of customers’ and market requirements, and what we do, we do precisely – and just right. What we deliver is quality, provided in a friendly manner, to our customers’ competitive advantage.